Bulls are optimistic investors who are presently predicting good things for the market, and are attempting to profit from this upward movement. For example if you are bullish on the S&P 500 you will attempt to profit from a rise in the index by going long on it. Bulls are are the exact opposite of the market's bears, who are pessimistic and believe that a particular security, commodity or entity will suffer a decline in price.
Bullishness does not necessarily apply only to the stock market; you could for example be bullish on just about anything, including commodities like soy beans, crude oil or even peanuts.
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